Definition of a Content Writer
The art and science of creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers.
There are certain internet “buzz words” and phrases that
you have probably heard of. Things like SEO, branding,
click bait. The phrase “content is king” has probably drifted
by you at some point during the process of putting your
online marketing together. But, do you know what that means
and do you understand how important it is for your business?
So you have your website. It looks just how you want it, but it does not seem to be doing much for your business. This is probably because you are not offering your customers any content. Put in its simplest terms, content marketing involves creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. This content can be in the form of articles, blogs, videos, events, even info-graphics. Whatever it is though, it is consistent, it is relevant and it is informative.
Content marketing is educational but is not necessarily about your services or the products you sell. I create
content that offers such good, entertaining and useful information that readers become loyal to your website
and therefor you.
Content marketing isn’t about your brand, your products, or your services. It’s about your audience.
What do they care about? The key to creating effective content that helps you connect with your eager audience is focusing on topics that are relevant to their needs, interests, and challenges. And little bit of personality goes a long way in letting consumers get to know your brand and what sets you apart from the rest. The topics that I create content around and the value of the content I provide can mean the difference between a consumer choosing your brand over a competitor’s. For instance, if a buyer is doing research about their challenges and certain products that can help solve those challenges, they will be more inclined to work with the business that’s provided them with helpful information.
My aim is to see how you can become the one to provide them with
something no one else is, which in turn elevates your brand from a
commodity to something people embrace?
Content marketing is different than traditional product marketing efforts like sales collateral and other
product-specific info. Content marketing includes things like educational articles, e-books, videos, blogs,
and email autoresponders that answer specific questions people have and provide them with something
they can’t get elsewhere.
It can be time consuming, but it is by far the best way to turn your product, no matter how common, into something that is not like everyone else’s.
With over 25 years experience in the publishing industry and nearly 10 specifically within the content marketing sphere I can create original, well written and authoritative articles and blogs to boost your content. With nearly 20 years experience in graphic design, photography and video production I can produce top quality images and videos to showcase your business in its best light. Regularly, consistently and beautifully.
Contact me today and find out how I can help you boost your business.
